Published on January 13th, 2013 | by OzzieDomains Staff0
How Social Media Performed in 2012
2012 saw many changes and mature growth for Social Media. Any lingering doubts surrounding the power and influence of social media are now muted; as 2012 was the year that Facebook reached the 1 billion users milestone. Twitter came in second with more than 500 million users. Relatively newcomer Google+ rounded the final step on the podium with 400 million users.
Rapid growth in smart phone and mobile technology has change the way we use Social Media, which has a knock on effect on the marketing industry as a whole. There are now more people own a mobile device (4.8b) than people own a toothbrush (4.2b)! Proliferation in mobile uses meant that social engagements accounted for 91% of all mobile internet usage.
The bottom line for businesses
Social Media continues to be an effective tool to increase online exposures & web traffic, has a positive leverage on SEO and a great leads generator. Social network still is one of the best ways to enhance your brand to a personal level by engaging in two-way communications with your customers.
Refer to the infographic below to discover many more fascinating insights about the Social Media landscape in 2012. Thanks go to Creotivo for producing the artwork.